Aurelia May Studio handwritten wordmark

Websites

Built to be cited.
Made to be felt.

The customer-facing AI presence. Aurelia May Studio builds websites engineered to be cited by AI search and felt by the visitor in equal measure.

What we build

AMS builds custom websites — not template variants — at the intersection of AI-search engineering and craft design. Scope ranges from a single-practitioner site to a multi-property ecosystem. The tiers below are shapes for what gets built; the proposal scopes the exact engagement.

Build

Foundation

$18,000 to $25,000

For a small operator or a single-practitioner firm that needs a credible, AI-searchable site without the agency overhead. Home, about, services, contact. Engineered for AI citation. Signed by the maker.

Standard

$25,000 to $40,000

For a firm or practice with multiple service lines and a few content surfaces. Adds depth: case studies, team page, light blog, sector pages, plus the editorial depth AI search systems can cite.

Custom

$40,000 to $75,000+

For practices that need real depth: multi-page content systems, integrations with existing CRM or CMS, custom interactive elements, photography and video production coordinated through the studio.

Ecosystem

$100,000 to $300,000+

For organizations that need an entire web presence, not just a website. Multi-property setup (main site, blog, member areas, automation infrastructure). Treated as a multi-month engagement.

Care

Care

$500/month

Monitoring, security updates, small content edits, performance checks. For sites that exist and need to stay live and current.

Care + Growth

$1,500/month

Everything in Care, plus active improvements to AI-search positioning, ongoing optimization of how the site appears to AI systems, quarterly performance reviews, and roughly five hours of editorial work each month.

Care + Growth + Content

$3,200/month

Everything above, plus one to two substantive content pieces per month, written and structured for AI search. For organizations actively publishing.

Where a build lands in its range depends on scope, content volume, and how much custom design and engineering the work calls for. We scope precisely in the proposal.

Capability menu

What goes into a build, by capability. The proposal scopes which apply to a given engagement.

AI-search engineering

Structured data, schema.org markup, content shaping for AI extraction. The architecture that makes a site quotable by Google AI Mode and ChatGPT.

Performance and architecture

Sub-second load, modern build foundation, no CMS lock-in. Content kept in durable portable formats so the site keeps working long after the engagement ends.

Design and brand

Typography systems, brand integration, handwritten marks. Visual identity built by a person, not pulled from a kit.

Editorial infrastructure

Content models, blog and case-study systems, editorial properties that scale with the organization without needing a CMS to administer them.

Photo + video

Original production coordinated through the studio when a project needs it, integrated into the build. Production costs appear as a separate line item on the proposal.

Aerial view of a meandering river through autumn meadow under big sky

Integrations

Auth, CRM, third-party connections, member areas. Built when the engagement calls for them, not by default.

From the maker:

How I see it

Three things changed at once. Every business needs a website AI search systems can quote, not just rank. AI tools made polished-looking websites cheap — which means how polished a site looks no longer differentiates anything. And the agency model that used to absorb this complexity is collapsing under the same AI pressure that’s making templates feel generic.

What’s left in the gap is a different kind of practice. One operator doing the engineering that makes a site citable by AI overviews — with an artist’s eye on what makes the work feel made by a person. No template, no agency overhead, no handoffs between five specialists who do not talk to each other.

Aurelia May Studio engineers websites the way they need to work. Built to be cited by AI search systems. Built to perform. Built to read as if a person made them, because one did. Every site shipped is signed by the maker who built it.

What changes for a buyer is what they should pay for. The work has shifted from labour to judgment — knowing which AI output to keep, which to throw out, when a paragraph reads forced even though it’s grammatically perfect, when something is technically right but feels off, what to leave off the page entirely. That is the part that takes years to learn and seconds to apply — and it does not get cheaper as the tools get better. It is what the studio is.

Michael Cathrea at the cabin

The maker behind this lane

I’m Michael Cathrea, co-founder of Aurelia May Studio. I founded Resonate Music in Edmonton nearly fifteen years ago. The studio grew out of rebuilding Resonate’s website from the ground up: engineered for AI search, built for top-tier performance, and run on infrastructure I own and operate myself from a cabin in the woods. Once the model worked, offering it to other businesses became the obvious next move.

I build for operators because I am one. The same set of decisions that has kept Resonate running through every economic cycle since 2012 is what I bring to a build: what matters, what does not, where to spend, where to hold back, and how to make the result feel inhabited by the people who run it.

The studio is named for my daughters, Ivy Aurelia and Ada May. Both beautiful, both capable, just as any design should be.