Four shapes for a build. Three shapes for what happens after.
Build
Foundation
$18,000 to $25,000
For a small operator or a single-practitioner firm that needs a credible, AI-searchable site without the agency overhead. Home, about, services, contact. Engineered for AI citation. Signed by the maker.
Standard
$25,000 to $40,000
For a firm or practice with multiple service lines and a few content surfaces. Adds depth: case studies, team page, light blog, sector pages, plus the editorial depth AI search systems can cite.
Custom
$40,000 to $75,000+
For practices that need real depth: multi-page content systems, integrations with existing CRM or CMS, custom interactive elements, photography and video production coordinated through the studio.
Ecosystem
$100,000 to $300,000+
For organizations that need an entire web presence, not just a website. Multi-property setup (main site, blog, member areas, automation infrastructure). Treated as a multi-month engagement.
Care
Care
$500/month
Monitoring, security updates, small content edits, performance checks. For sites that exist and need to stay live and current.
Care + Growth
$1,500/month
Everything in Care, plus active improvements to AI-search positioning, ongoing optimization of how the site appears to AI systems, quarterly performance reviews, and roughly five hours of editorial work each month.
Care + Growth + Content
$3,200/month
Everything above, plus one to two substantive content pieces per month, written and structured for AI search. For organizations actively publishing.
Photography and video
Photography and video are part of how a website actually performs. If a project needs original photography or video, the studio coordinates production and integrates it into the build. Production costs appear as a separate line item on the proposal.